15 Qualtrics Competitors and Alternatives in 2025

    Qualtrics established itself as the pioneer in experience management software, but today's organizational challenges demand more than just collecting feedback. Learn more about Qualtrics alternatives.

    Jose Kantola

    Co-founder

    In my experience working with dozens of organizations, I've seen how employee feedback tools have evolved from simple survey platforms to comprehensive leadership enablement solutions.

    Qualtrics established itself as the pioneer in experience management software, but today's organizational challenges demand more than just collecting feedback. Modern companies need solutions that transform insights into action, enabling leaders to drive real improvement.

    Let me walk you through why you might want to consider alternatives to Qualtrics and the top 15 competitors that offer different approaches to enhancing organizational performance.

    What Is Qualtrics?

    Qualtrics is an experience management platform that helps organizations collect, analyze, and act on feedback from employees, customers, and other stakeholders. Known for its robust survey capabilities and analytics, Qualtrics has been a dominant player in the employee and customer experience space. 

    Price Range: pricing starts from $1,500 annually, depending on organization size and features. It’s common to work with a 3rd party consulting service provider who operates the platform and training, adding their own cost on top.

    Best Industries: Education, Healthcare, Technology, Retail 

    Top Features: CustomXM survey builder, advanced analytics, text analysis, and dashboards

    Rating: 4.7/5 on Capterra

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    Why Consider Qualtrics Competitors?

    While Qualtrics pioneered the employee feedback space, newer platforms now offer more comprehensive approaches to leadership enablement and organizational performance. Through my experience implementing feedback solutions for various clients, I've encountered several reasons why organizations look beyond Qualtrics.

    1. Price Transparency and Increases 

    Many clients express frustration with Qualtrics' pricing structure. What starts as a seemingly reasonable investment often grows significantly, especially when including the necessary professional services, adding essential features or expanding usage.

    1. Implementation Complexity

    While Qualtrics offers extensive customization, this often requires engaging consultants, adding substantial delays and costs beyond the software license itself. It’s not uncommon to have to double your budget to accommodate all the extra costs.

    1. Limited Action-Orientation

    Qualtrics excels at collecting and analyzing data but provides less support for translating insights into practical leadership actions. Our studies show that most leaders do not have time to explore comprehensive reports. This leaves a critical gap between knowing what issues exist and enabling leaders to address them effectively.

    1. Dashboard Complexity for Leaders

    The reporting dashboards, while comprehensive, often overwhelm busy leaders who need quick, actionable insights. Unfortunately, most managers simply don't have time to dig through complex dashboards to figure out what they should do next.

    Signs It's Time to Explore Alternatives

    Organizations often reach a tipping point where the limitations of their current feedback system become barriers to genuine improvement rather than catalysts for change. In my practice, I've found that when leadership teams spend more time wrestling with the tools than acting on the insights they provide, it's a clear signal that a different approach is needed.

    Consider looking beyond Qualtrics if:

    • You're focused on developing leadership capabilities, not just gathering feedback
    • Your organization struggles to translate survey insights into meaningful actions, quickly
    • Leaders need more streamlined, action-oriented insights in their daily workflow
    • Your teams are experiencing feedback fatigue without seeing tangible improvements
    • You want more holistic insights combining engagement, performance, and collaboration data

    Top 15 Qualtrics Competitors and Alternatives

    Our team has carefully selected the 15 best Qualtrics competitors and alternatives. You can refer to the table for a more comprehensive overview or read our expert analysis on why each of these tools is a great alternative to Qualtrics.

    Tool As Qualtrics' Competitor
    TeamspectiveTurns feedback into leadership action with AI guidance
    MedalliaConnects customer and employee feedback with real-time alerts
    SurveySparrowConversational UI boosts response rates and reduces costs
    SurveyMonkeySimple, fast survey tool with minimal setup
    SurvicateCollects contextual product feedback at key user moments
    GetFeedbackSeamless Salesforce integration connects feedback to CRM
    Zoho SurveyCost-effective with native Zoho ecosystem integration
    WebEngageCustomer journey feedback with built-in marketing automation
    Workleap OfficevibeReal-time, team-level feedback with pulse surveys
    LatticeLinks engagement data directly to performance and development
    LeapsomeConnects feedback to learning and development opportunities
    TINYpulseLightweight, frequent feedback with high participation rates
    15FiveContinuous weekly check-ins drive consistent feedback loops
    Quantum WorkplaceMid-market-friendly with goal alignment and lower complexity
    InMomentStronger consulting and analytics for integrated experience strategies

    1. Teamspective

    qualtrics competitors teamspective

    I've implemented Teamspective with clients who were struggling to turn survey data into leadership action, and the results have consistently impressed me. The platform's unique combination of engagement, performance, and collaboration data provides a holistic view that legacy tools simply can't match.

    Best for: Organizations focused on systematic leadership development and organizational performance

    Key Features:

    • Comprehensive solution covering employee surveys, performance reviews, and collaboration analysis in one platform
    • AI tool that helps leaders identify root causes of issues, make data-based decisions, and get support for various leadership tasks
    • Unique Organizational Network Analysis (ONA) for understanding collaboration patterns and bottlenecks
    • Integrates with communication platforms (Slack, Teams) for higher response rates and minimal friction
    • Flexible and easy admin UI, enabling agile launch and edit of any surveys
    • Advanced AI features that help leaders act faster and raise leadership quality

    Why it's a great Qualtrics alternative: While Qualtrics provides data, Teamspective provides direction, turning feedback into specific, actionable guidance for leaders. Its AI-powered recommendations and focus on leadership enablement address the biggest gap I've seen with Qualtrics implementations: the disconnect between insights and action.

    Unlike other platforms that simply collect feedback, Teamspective transforms how leaders operate by providing personalized guidance at the moments that matter. In my experience implementing Teamspective with clients, I've seen how it closes the loop between insight and action, cutting the time from feedback to leadership action by 50%.

    2. Medallia

    qualtrics competitors medallia

    I've recommended Medallia to enterprise clients who need robust voice-of-customer capabilities alongside employee experience measurement. Their text analytics capabilities are particularly impressive for organizations dealing with large volumes of unstructured feedback.

    Best for: Enterprise organizations needing comprehensive voice-of-customer and employee solutions

    Key Features:

    • Omnichannel feedback collection
    • Powerful AI-driven text analytics
    • Real-time alerts and action management
    • Case management for issue resolution
    • Integration with operational systems

    Why it's a great Qualtrics alternative: Medallia excels at connecting customer and employee experience in ways that Qualtrics often struggles to achieve without extensive customization. Its alert system and case management capabilities help ensure feedback doesn't just get collected but actually leads to closed-loop responses.

    3. SurveySparrow

    qualtrics competitors surveysparrow

    I've seen several small and mid-sized businesses achieve much higher response rates after switching from Qualtrics to SurveySparrow. The conversational survey interface feels more modern and engaging than traditional survey formats.

    Best for: Small to mid-sized businesses looking for conversational surveys

    Key Features:

    • Conversational UI that improves response rates
    • 360° assessments and employee NPS
    • Automation workflows
    • Competitive pricing
    • Intuitive interface requiring minimal training

    Why it's a great Qualtrics alternative: SurveySparrow offers a more intuitive experience at a fraction of Qualtrics' cost, making it ideal for growing organizations. Its conversational approach to employee survey questions results in consistently higher response rates.

    4. SurveyMonkey

    qualtrics competitors surveymonkey

    I often recommend SurveyMonkey to clients who need to quickly implement basic feedback collection without a lengthy setup process. Its simplicity is its strength for teams who don't need the full complexity of Qualtrics.

    Best for: Teams seeking simple survey tools with quick deployment

    Key Features:

    • Easy-to-use survey builder
    • Templates for various use cases
    • Basic analytics and reporting
    • Affordable pricing tiers
    • Integration with popular business tools

    Why it's a great Qualtrics alternative: SurveyMonkey provides the core survey functionality most organizations need without the implementation complexity and cost of Qualtrics. For teams that prioritize speed and simplicity over advanced customization, it delivers excellent value.

    5. Survicate

    qualtrics competitors survicate

    Survicate is particularly valuable for its ability to capture in-context feedback exactly when users are engaging with products or websites. This contextual approach yields more specific insights than general surveys.

    Best for: Product teams focused on user experience and customer feedback

    Key Features:

    • In-app and website surveys
    • Integration with product analytics tools
    • Targeted survey distribution
    • Low implementation complexity
    • User-friendly dashboard

    Why it's a great Qualtrics alternative: Survicate specializes in contextual feedback collection at key moments in the customer journey, providing more actionable product insights than Qualtrics typically delivers. Its integration with product analytics tools creates a more complete picture of user experience.

    6. GetFeedback

    qualtrics competitors getfeedback

    For my Salesforce-centric clients, GetFeedback has been a natural fit due to its seamless integration with their existing CRM ecosystem. The ability to connect feedback directly to customer records creates powerful opportunities for personalized service.

    Best for: Salesforce-centric organizations

    Key Features:

    • Deep Salesforce integration
    • Omnichannel survey distribution
    • Automated feedback workflows
    • Customizable reporting
    • Focus on closing the feedback loop

    Why it's a great Qualtrics alternative: GetFeedback's native Salesforce integration provides a level of CRM connectivity that Qualtrics can't match without custom development. For organizations heavily invested in Salesforce, this creates a more unified view of customer data and feedback.

    7. Zoho Survey

    qualtrics competitors zoho survey

    Zoho customers will appreciate the cost savings and simplified tech stack management. The multi-language support is particularly valuable for international teams.

    Best for: Organizations already using the Zoho ecosystem

    Key Features:

    • Seamless integration with Zoho CRM and apps
    • Multi-language support
    • Custom branding
    • Offline survey collection
    • Cost-effective pricing

    Why it's a great Qualtrics alternative: Zoho Survey offers a more cost-effective solution with excellent integration across the Zoho ecosystem. For organizations already using Zoho products, it eliminates the data silos that often occur when adding Qualtrics to an existing tech stack.

    8. WebEngage

    qualtrics competitors webengage

    WebEngage might be a perfect fit for marketing teams as they find the app particularly effective for understanding how customer feedback connects to specific stages in the customer journey. This journey-based approach yields more actionable insights for experience improvement.

    Best for: Marketing teams needing customer journey insights

    Key Features:

    • Journey designer for customer experience
    • Cross-channel engagement
    • Predictive analytics
    • Segmentation capabilities
    • Marketing automation integration

    Why it's a great Qualtrics alternative: WebEngage provides superior journey-based feedback collection compared to Qualtrics, helping organizations understand exactly which touchpoints need improvement. Its marketing automation capabilities also make it easier to act on insights without switching platforms.

    9. Workleap Officevibe

    qualtrics competitors workleap officevibe

    Teams looking for a lighter-touch, more frequent feedback approach find Officevibe's weekly pulse methodology more effective than Qualtrics' typically more formal survey processes. The anonymous feedback channel is particularly valuable for surfacing issues that might otherwise remain hidden.

    Best for: Teams looking for continuous engagement and real-time feedback

    Key Features:

    • Weekly pulse surveys
    • Anonymous feedback channels
    • Recognition tools
    • 1-on-1 meeting tools
    • Team health metrics

    Why it's a great Qualtrics alternative: Officevibe's continuous listening approach provides more timely insights than Qualtrics' typically more periodic measurement cadence. Its focus on team-level metrics and 1-on-1 tools also creates more actionable feedback for frontline managers.

    10. Lattice

    qualtrics competitors lattice

    Organizations wanting to connect employee feedback directly to performance management and goal setting appreciate Lattice's integrated approach compared to trying to connect Qualtrics data to separate performance systems. The holistic platform creates clearer connections between feedback and development.

    Best for: Companies wanting to connect performance management with engagement

    Key Features:

    • Goal-setting and OKR tracking
    • Performance review system
    • Growth plans for employees
    • Engagement surveys
    • Recognition tools

    Why it's a great Qualtrics alternative: Lattice connects engagement data directly to performance management in ways that Qualtrics can't match without integrations. This creates a more cohesive approach to talent development, helping organizations connect feedback directly to growth plans.

    11. Leapsome

    qualtrics competitors leapsome

    Companies I've worked with who are focused on development-oriented feedback have found Leapsome's learning integration particularly valuable. The ability to connect feedback directly to learning resources creates a more seamless development experience.

    Best for: Organizations focused on employee development and alignment

    Key Features:

    • Learning management
    • Performance reviews
    • OKR tracking
    • Engagement surveys
    • Meeting management

    Why it's a great Qualtrics alternative: Leapsome provides a more development-focused approach than Qualtrics, connecting feedback directly to learning and growth opportunities. Its OKR integration also helps organizations ensure alignment between individual goals and company objectives.

    12. TINYpulse

    qualtrics competitors tinypulse

    Teams looking for a simple way to maintain a continuous pulse on employee sentiment will find TINYpulse's approach more accessible than more complex Qualtrics implementations. The virtual suggestions feature is particularly effective at generating innovative ideas from employees.

    Best for: Organizations wanting quick pulse checks and recognition

    Key Features:

    • Short, frequent pulse surveys
    • Anonymous feedback channel
    • Recognition system
    • Performance management
    • Virtual suggestions box

    Why it's a great Qualtrics alternative: TINYpulse offers a more lightweight, frequent feedback approach compared to Qualtrics' typically more comprehensive but less frequent surveys. Its simplicity drives higher participation rates and provides more continuous insight into organizational sentiment.

    13. 15Five

    qualtrics competitors 15five

    15Five's check-in system is a more continuous alternative to Qualtrics' typically more episodic measurement approach. The structured weekly cadence creates more consistent feedback loops between managers and employees.

    Best for: Teams adopting continuous performance management

    Key Features:

    • Weekly check-ins
    • OKR tracking
    • 1-on-1 agenda builder
    • Recognition tools
    • Career development planning

    Why it's a great Qualtrics alternative: 15Five creates a more consistent feedback rhythm than Qualtrics, helping organizations maintain continuous conversations rather than periodic measurement events. Its focus on 1-on-1 effectiveness also helps managers translate insights into development conversations.

    14. Quantum Workplace

    qualtrics competitors quantum workplace

    Mid-market companies usually find Quantum Workplace's comprehensive engagement approach well-suited to their needs, offering more flexibility than Qualtrics with less implementation complexity. The goal alignment features is particularly valuable for connecting individual work to company objectives.

    Best for: Mid-market companies wanting comprehensive engagement solutions

    Key Features:

    • Annual engagement surveys
    • Pulse surveys
    • Performance review systems
    • Goal alignment
    • Recognition tools

    Why it's a great Qualtrics alternative: Quantum Workplace provides a more integrated approach to engagement and performance, with less implementation complexity than Qualtrics typically requires. Its recognition capabilities also help organizations reinforce positive behaviors identified through feedback.

    15. InMoment

    qualtrics competitors inmoment

    Customer-centric organizations might benefit from InMoment's approach to connecting customer and employee experience. The strategic consulting services have helped these clients develop more comprehensive experience strategies than technology alone could provide.

    Best for: Customer-centric organizations wanting to align employee and customer experiences

    Key Features:

    • Experience improvement platform
    • Advanced text analytics
    • Strategic consulting services
    • Multi-channel feedback
    • Predictive analytics

    Why it's a great Qualtrics alternative: InMoment offers stronger strategic consulting services than Qualtrics, helping organizations develop more comprehensive experience strategies. Its text analytics capabilities also provide deeper insight into unstructured feedback from both customers and employees.

    Why Modern Leaders Choose Teamspective Over Qualtrics

    Both platforms represent two fundamentally different approaches to leadership development and employee feedback. Here's why many are making the switch:

    From Feedback Collection to Actionable Leadership Enablement

    The biggest limitation I've seen with Qualtrics is the gap between collecting feedback and enabling leaders to take meaningful action. Based on my experience, leaders often find themselves overwhelmed by data but underwhelmed by guidance on what to do next.

    While Gartner’s 2025 HR priorities survey solidifies leadership development as the top HR priority, a striking 75% of HR leaders report that managers are overwhelmed and not equipped to lead change, culture, or team development.

    cross-functional teams are dysfunctional

    Teamspective takes a fundamentally different approach. Rather than just presenting leaders with feedback data, it processes that information and provides specific, contextual recommendations based on their team's unique situation. This shift from "here's what your team thinks" to "here's what you should do about it" makes all the difference in creating real organizational change.

    Addressing the Root Causes of Organizational Underperformance

    In my work with clients, I've seen how mediocre leadership manifests in several common symptoms: slow performance management cycles, inefficient collaboration between teams (often appearing as silos and tribalism), lack of proactive team development by managers, misaligned leadership behaviors, and a lack of feedback and psychological safety.

    While Qualtrics can help identify these issues through surveys, Teamspective goes further by addressing their root causes. The platform is designed to systematically improve leadership behaviors that directly impact these areas of underperformance.

    The Power of Combining Engagement, Performance, and Collaboration Data

    One of Teamspective’s most significant advantages is its ability to combine multiple data sources to create a holistic picture of organizational health. By integrating engagement surveys, performance feedback, and collaboration patterns through Organizational Network Analysis, it provides insights that would be impossible to capture through traditional surveys alone.

    Real-World Results from Implementation

    In my experience implementing Teamspective with clients, I've seen consistent patterns of improvement:

    • 50% less time spent operating, responding to surveys, and identifying insights, allowing leaders to focus more on actions and other responsibilities (saving 50-100€ per user annually)
    • Higher engagement, faster performance management, and more coordinated collaboration leading to 5-20% higher Employee Lifetime Value and topline impact
    • 10% reduction in employee turnover thanks to better engagement, leadership, and proactive overload prevention (saving €20-50k per replacement)

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    Conclusion

    After years of implementing various feedback and leadership development solutions, I've seen firsthand how the landscape has evolved beyond what Qualtrics originally pioneered. While Qualtrics remains a powerful tool for certain use cases, organizations increasingly need solutions that don't just collect feedback but actively enable better leadership.

    Modern alternatives like Teamspective represent the next evolution in organizational performance tools, combining engagement, performance, and collaboration insights with AI-powered guidance that leaders can actually use in their daily work. The result is a more direct connection between insights and impact, turning feedback into measurable improvements in leadership quality and organizational performance.

    As you evaluate your own needs, consider whether you're looking for a survey tool or a true leadership enablement platform. The difference could significantly impact how effectively your organization translates employee feedback into meaningful improvements.