Case story

How Wunderdog is building their feedback culture

Silo AI

  • Wunderdog is providing customers future-proof design and development
  • Wunderdog has over 80 software consultants (doggos) in Helsinki, Finland and Berlin, Germany (over 150 in the ecosystem)
  • Wunderdog is passionate about building the company in the terms of their own people

Emilia’s (People Operations & Talent) three adjectives about Teamspective

  • Modern – you specialize in serving the needs of tech companies and the modern leadership structures and philosophy they’re known for
  • Speedy – you actually listen to us, respond quickly and make improvements to your solution really fast
  • Open – always willing to improve, talk about alternatives and find best ways to develop further

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Emilia Vesa
People Operations & Talent @ Wunderdog
Having up-to-date information about wellbeing in our people monthly meetings is highly valuable. We are now faster to react to alterations in the scores for workload or general wellbeing, for instance.

Interview with Emilia Vesa

by Jaakko Kaikuluoma, co-founder and CEO of Teamspective

Thank you Emilia for taking the time to do an interview. Can you first share what was going on before we started working together in November 2020?

Happy to talk with you! Our people had indicated they would appreciate more feedback. Helping our people grow is a top priority for us, so we were looking for helpful tools. We were also using another pulse questionnaire back then and saw a decline in user activity. That’s why we were also looking into other options with a pulse solution to keep getting “feedback to the employer”.

But the main thing for us was to help our people develop with better feedback.

How did you come across Teamspective and what caught your interest?

This is actually a funny story. Your office neighbor at Maria 01 happens to be my friend. She overheard you talk about Teamspective’s feedback and pulse solution and gave me a tip to talk with you because she knew I was looking for such a solution. I checked your website, booked a meeting and things caught on from there. Totally random but apparently good word goes around!

What made you choose to work with Teamspective?

We got two birds with one stone! It was great to see that you offer both feedback and pulse tools in one solution. You also had some positive customer references that helped us make the decision. Plus, it was nice to talk and work with you from the very beginning.

And the way you’ve done your Slack integration was a major benefit! Our people appreciate that they can reply to the pulse without leaving Slack.

That’s nice to hear, we’ve also enjoyed working with you and learned a lot in the process. So about our collaboration – what three adjectives would you use to describe it?

Let’s see… 🤔 You’re at least

  • Speedy – you actually listen to us, respond quickly and make improvements to your solution really fast
  • Open – always willing to improve, talk about alternatives and find best ways to develop further
  • Modern – you specialize in serving the needs of tech companies and support the modern leadership structures and philosophy they’re known for

What kind of results have you achieved so far (3 months into collaboration)?

Having up-to-date information about wellbeing in our people monthly meetings is highly valuable. We are now faster to react to alterations in the scores for workload or general wellbeing, for instance.

It has been enocouraging to see that many things are going quite well for us. We now know that, for instance, psychological safety is actually our strength!

We have also learned that certain pulse themes, such as “Satisfaction with feedback”, needs still some work. Now we know where to put more focus on.

Who or what kind of companies do you think should try Teamspective?

Well, pretty much anyone who wants to develop their feedback culture. All they need is time and willingness to work on their culture, meaning the “basic HR” needs to be in place. But I believe any company can learn to work in this way!

I guess Teamspective works especially well in self-directed tech companies, where people are expected to be active, autonomous and highly skilled. In order to create a feedback culture, it’s essential that people are willing to take responsibility for their own feedback – meaning both asking for it and giving it.

I think Teamspective’s pulse tool is a good fit for almost any company who wants to understand their people better. Especially if they’re using Slack.

Thank you Emilia, this is going to be a nice reference story.

I’m counting on it. ;)


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