Cookie policy

Last Updated: 2023-05-23

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.

What are cookies?

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

How do we use cookies?

We have three kinds of cookies on our website:

1. Necessary cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request of services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

2. Performance cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

3. Targeting cookies

These cookies may be set through our site by our advertising partners who may use them to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Details of cookies

1. Necessary cookies

• __cfruid Cloudflare sets this cookie to identify trusted web traffic
• __hssrc This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
• _GRECAPTCHA This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
• __cf_bm This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
• __hssc HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie

2. Performance cookies

• _ga The _ga cookie (and other cookies with the _ga prefix), installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
• __hstc This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
• hubspotutk HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
• _gid Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
• _gcl_au Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
• _gat This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
• FPID Collects information about the users and their activity on the website through embedded elements with the purpose of analytics and reporting.
• FPAU Collects information about the users and their activity on the website through embedded elements with the purpose of analytics and reporting.
• FPLC Collects information about the users and their activity on the website through embedded elements with the purpose of analytics and reporting.
• _hjSessionUser_3173797 Hotjar: Ensures data from subsequent visits to the same site are attributed to the same user ID.
• _hjid Hotjar: Ensures data from subsequent visits to the same site are attributed to the same user ID.
• _hjFirstSeen Hotjar: Used by Recording filters to identify new user sessions.
• _hjUserAttributesHash Hotjar: Enables us to know when an attribute has changed and needs to be updated.
• _hjCachedUserAttributes Hotjar: Stores User Attributes sent through the Hotjar Identify API, whenever the user is not in the sample.
• _hjViewportId Hotjar: Stores user viewport details such as size and dimensions.
• _hjSession_3173797 Hotjar: Ensures subsequent requests in the session window are attributed to the same session.
• _hjSessionTooLarge Hotjar: Causes Hotjar to stop collecting data if a session becomes too large.
• _hjSessionRejected Hotjar: Applied in extremely rare situations to prevent severe performance issues.
• _hjSessionResumed Hotjar: Set when a session/recording is reconnected to Hotjar servers after a break in connection.
• _hjLocalStorageTest: Hotjar: Checks if the Hotjar Tracking Code can use local storage.
• _hjIncludedInPageviewSample: Set to determine if a user is included in the data sampling defined by your site's pageview limit.
• _hjIncludedInSessionSample Hotjar: Set to determine if a user is included in the data sampling defined by your site's daily session limit.
• _hjAbsoluteSessionInProgress Hotjar: Used to detect the first pageview session of a user.
• _hjTLDTest Hotjar: Enables us to try to determine the most generic cookie path to use, instead of page hostname.
• _hjRecordingEnabled Hotjar: Read when the Recording module is initialized to see if the user is already in a recording in a particular session.
• _hjRecordingLastActivity Hotjar: Updated when a user recording starts and when data is sent through the WebSocket (the user performs an action that Hotjar records).
• _hjClosedSurveyInvites: Hotjar: Ensures the same invite does not reappear if it has already been shown.
• _hjDonePolls Hotjar: Ensures the same Survey does not reappear if it has already been filled in.
• _hjMinimizedPolls Hotjar: Ensures that the Survey stays minimized when the user navigates through your site.
• _hjShownFeedbackMessage Hotjar: Ensures the Feedback widget will load as minimized if the user navigates to another page where it is set to show.

3. Targeting cookies

• IDE Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.

We use Leadoo’s tracking service to follow what users are doing on the site and combine this behavioural data with other data we can gather from e.g. chat interactions. Leadoo uses ETag tracking in order to hook together the same user’s behaviour over several sessions. Please check out Leadoo Marketing Technologies Ltd’s Privacy policy (https://leadoo.com/privacy-policy/) for more information on what is tracked and what your rights are. Leadoo works as the Processor and we work as the Controller for the data in terms of GDPR. You can stop the tracking by emptying your browser’s cache after the visit. For more on how Leadoo works as a GDPR compliant processor, see https://leadoo.com/privacy-policy-processor

Managing cookie preferences

We ask for your cookie preferences when you first arrive on this website. In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.

• Chrome: https://support.google.com/accounts/answer/32050
• Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
• Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US
• Internet Explorer https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

If you are using any other web browser, please visit your browser’s official support documents.

Changes to the Cookie policy

We may update this policy from time to time. If we make significant changes, we will let you know, but please do check this policy regularly to ensure you are aware of the most updated version.