Cookie policy

Last Updated: 2026-08-26

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.

What are cookies?

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

How do we use cookies?

We have three kinds of cookies on our website:

1. Necessary cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request of services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

2. Performance cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

3. Targeting cookies

These cookies may be set through our site by our advertising partners who may use them to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Details of cookies

1. Necessary cookies

• __cfruid Cloudflare sets this cookie to identify trusted web traffic
• _GRECAPTCHA This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
• __cf_bm This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.

2. Performance cookies

• _ga The _ga cookie (and other cookies with the _ga prefix), installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
• _ph We use PostHog to collect analytics information in order to understand how our services are used and to improve their functionality. PostHog sets first-party cookies with the prefix ph_. This cookie assigns a unique, pseudonymous identifier to a visitor. It enables us to associate page views and actions with the same browser over time, and may also store information about feature flag variations and session data.
• _gid Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
• _gcl_au Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
• FPID Collects information about the users and their activity on the website through embedded elements with the purpose of analytics and reporting.
• FPAU Collects information about the users and their activity on the website through embedded elements with the purpose of analytics and reporting.
• FPLC Collects information about the users and their activity on the website through embedded elements with the purpose of analytics and reporting.
• _lfa Leadfeeder sets this cookie to identify the website visitor and their session in order to attribute web traffic to the visitor’s company for B2B lead generation and analytics.
• _lfa_consent Leadfeeder uses this cookie to store the visitor’s consent status for the Leadfeeder tracker.
• _lfa_expiry Leadfeeder uses this value to track the expiry of the Leadfeeder client ID.
• _lfa_test_cookie_stored Leadfeeder uses this cookie to check whether the browser supports cookies.
• _fbp Set by Meta (Facebook) Pixel. Used to store and track visits across websites for the purpose of measuring and improving the relevance of Meta/Facebook and Instagram advertising.
• _fbc Set by Meta (Facebook) Pixel when a visitor arrives via a Meta/Facebook ad click. Used to attribute conversions to Meta advertising campaigns.

3. Targeting cookies

• IDE Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
• bcookie Set by the LinkedIn Insight Tag. A browser identifier cookie used to uniquely identify devices accessing LinkedIn, used for analytics and advertising purposes.
• li_sugr Set by the LinkedIn Insight Tag. Used as a browser identifier for analytics and to help LinkedIn ads perform better.
• UserMatchHistory Set by LinkedIn Ads (used by the LinkedIn Insight Tag). Used for LinkedIn advertising and retargeting purposes.
• AnalyticsSyncHistory Set by the LinkedIn Insight Tag. Used to store information about when a sync with the lms_analytics cookie took place, for advertising analytics.
• lidc Set by LinkedIn. Used for routing and analytics purposes related to LinkedIn advertising.
• AI demo sessions (Showdini) When you use our AI-powered product demo tool, your voice, chat messages and session data are processed by our vendor Showdini for the duration of the call and for up to 30 days afterward. See Section 4 of our privacy policy for details.

We previously used Leadoo’s tracking service (ETag tracking) to follow website behaviour; this integration has been removed and is no longer in use.

Managing cookie preferences

We ask for your cookie preferences when you first arrive on this website. In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.

• Chrome: https://support.google.com/accounts/answer/32050
• Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
• Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US
• Internet Explorer https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

If you are using any other web browser, please visit your browser’s official support documents.

Changes to the Cookie policy

We may update this policy from time to time. If we make significant changes, we will let you know, but please do check this policy regularly to ensure you are aware of the most updated version.