Great Place to Work certification is measured once a year. Your teams change every week.
A company can earn Great Place to Work certification in April and quietly drift off course by October, and the badge will still read as valid. That is not a flaw in the certification. It was never built to track what happens between surveys. Great Place to Work certifies workplace culture once a year, from a point-in-time employee survey, and the badge stays valid for twelve months. The problem starts the moment leaders treat that annual snapshot as the answer to a weekly question.
Jul 27, 2026 •Sanna Granholm
